What’s the point of painstakingly choosing each and every word and displaying them in a context your audience can relate to if no one ever sees what you’ve written? Regardless to whether you’ve personally penned the message or hired a professional to do it, it’s still your business success (or at least the marketing campaign’s success) on the line. It’s kind of a make it or break situation each and every time.
You Have to be Seen
This is where professional copywriting comes into play. Because you can’t write the same way on printed material that you do on digital material. And your ads can’t sound the same as your info pieces, and your sales promotions have to have a different tone than your contests, press releases, brochures, and web sites. They each require a voice that accurately represents your brand, but has a different tone based on where it’s going to be read.
And it’ll never be read if it can’t be found.
Copywriting is a Scientific Art Form
Sounds like an oxymoron? Well, trust me; it’s not. People are complicated. And they have different expectations depending upon what they’re looking for and where they’re looking for it. Copywriting uses the data and analytics discovered while studying the behavior of consumers, while simultaneously painting the picture (with words) that consumer behavior demands. Craves.
Don’t try to figure that all out on your own; on a whim. Please, we beg you, call us! Not because we want your business (although we do!), but because your product and services are worth being found! They are worth being paid for! You can’t compete if you’re invisible. And with so many, many pieces to your company’s overall marketing, both print and digital, you need someone to pull it all together, make sense of it so others can, and then make the noise that has people turning heads and paying attention.
That’s where Terhune Copywriting comes in. Some of the items in the marketing strategy we prepare and execute for you may include:
- SEO Web Content
- Digital Ad Copy/Design/Management (AdWords; Facebook Ads, etc.)
- Social Media
- Marketing Material
- Other (press releases, bios, etc.)
When you need something written with the goal of selling a product or service, please contact us first. We’ll talk your campaign and goals through and make sure you’re doing all you can to get the biggest ROI.