One Size Fits All – Not!
There is no such thing as “one size fits all.” Not when it comes to marketing your unique products and services, anyway. And considering the high expectation of consumers to have access to what you offer in real time (think digital), you need someone who’s on top of the market in your corner!
We love working with entrepreneurs, marketing departments and business owners to collaborate on ideas and implementation of ways to make their voice ring loud, true and clear. We develop comprehensive marketing recommendations and strategies based on your goals for a tailor-fit plan; that we’ll then execute with you or for you.
Different Plans for Different Goals
It’s alright that you’ve already developed an overall marketing plan for the year. It’s OK if you haven’t. Either way, plan or no plan, there is still work to be done. You know your main goal, right? Maybe it’s to make money; maybe it’s to propel a cause. Whatever your big picture goal is, you have to define an actionable pathway or you’re not even going to get close. And these action plans can be pretty complex. You need to consider your audience, where you’ll find them, how you’ll speak to them, what offer you’ll make, how they’ll take advantage of your offer, and what to do once they show some interest.
You can easily find yourself breaking each of those items down into convoluted minutia that could make even the most organized head spin! Sometimes you’ll over-do it. It happens. Sometimes you won’t break it down enough and your campaigns will suffer. That happens, too.
And with each goal, each widget, each offer, each campaign, you’ll need to craft something different.
The Juggling Act
Now is not the time to panic. Now is the time to enlist our help! We’ll have a roll-up-our-sleeves meeting with you to pin-point your goals, your timeline, and what success looks like to you. We’ll then take that info and define each and every nuance of each and every campaign type recommended to get you to your goals in the quickest and most efficient way.
The plan we come back to you with might include things like:
- Website Copywriting
- Digital Marketing
- Social Media Management
- AdWords Copywriting
- Facebook Advertising
- Email Campaigns
- Traditional Marketing (think direct response letters, brochure content, newsletters, press releases, trade show marketing)
The beauty is that you don’t have to figure it all out; and you certainly don’t have to keep all those proverbial balls in the air. You can lean on us in whatever way makes sense to your business.
All or Nothing Marketing
For us, we just genuinely want to help you how you need us to. So, if you already have a good handle on marketing strategies and laying out the tactical plans, then go do your thang! If we can help by strictly writing copy, or editing your pieces, or posting on your behalf – any piece of the picture – then we’ll take that on. You put in “all” or you put in “nothing.” We’ll fill in the gaps.
Whether you’re looking for true a la carte services or a comprehensive suite, we are your marketing partner. And we’ll learn to speak your language so we can present you and your company the way you want to be presented and get your audience to take action!
Let’s meet! We want to learn the goals of your company so we can tackle your marketing strategies together. And when you schedule a no-obligation consultation, we’ll give you a one month customized social media content calendar for free!